The Identity Transformation That Took Me From $50K Therapist to Seven-Figure CEO [Ep 61]

What if the only thing standing between you and a seven-figure business is who you think you're allowed to be? Identity transformation isn't just some fluffy concept. It's the foundation that determines whether you'll stay stuck at $50K or scale to millions.

Today I'm going deep on why I spent years believing therapists like me couldn't earn more than a modest salary, even after leaving my 9-5. I'm sharing the exact moment my dad warned me about being the breadwinner (spoiler: it had nothing to do with my husband and everything to do with outdated beliefs), and why I literally threw my phone across the room the first time I posted my revenue online. We're examining those inherited money stories, the "starving artist" BS, and the unwritten agreements that keep you playing small to maintain relationships. Here's the truth: if belonging requires you to dim your light, it's not real belonging.

When you let go of who you used to be, the burnt-out nonprofit worker, the broke therapist, the good girl who doesn't talk about money, and step into your biggest self, you give everyone around you permission to do the same. That's the ripple effect of identity transformation I'm talking about.

Topics covered on Identity Transformation:

• What the most expanded version of you actually looks like, and why you’re so afraid to become her.

• How childhood money stories and family conditioning secretly cap your income (even decades later).

• Why therapists and creatives believe they have to choose between meaningful work and financial abundance.

• What happens when your success threatens old friendships and is keeping those relationships worth staying small?

• How you can tell if your current identity is yours or something you inherited and agreed to along the way.

• Why sharing your wins and celebrating success is actually an act of service, not ego.

Resources from this episode:

Therapreneur: A Therapist's Guide to 3x Your Therapy Income

Therapist to Coach Accelerator program

Therapist to Coach Startup School - Class starts on Sept 9th!

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Quote:

"If belonging means staying in a smaller version of you, is it really belonging?" - Carly Hill