The Future of Marketing for Therapists: Why Your Psychology Today Profile Won't Fill Your Practice Anymore [Ep 67]

Are you waiting for referrals to fill your private practice while wondering why it's getting harder every year? The future of marketing for therapists looks nothing like it did in 2010, and if you're not adapting, you're being left behind. In this episode, I'm taking you on a journey from the old days of Psychology Today listings and passive waiting to today's reality where clients expect to see, hear, and connect with you before they ever book a call.

I break down exactly why your static website and referral list won't cut it anymore, and what's actually working right now to attract clients consistently. You'll discover the different types of buyers in today's market, from the silent lurkers who watch you for months to the ones who binge your content and buy immediately. I also address the elephant in the room: why adding coaching to your private practice isn't about abandoning therapy, but about creating freedom and breaking through that income ceiling.

If you've been feeling stuck, invisible, or exhausted from trading dollars for hours, this episode will show you exactly what needs to change and how to position yourself for success in this new era.

Topics covered on Future of Marketing for Therapists:

• Why marketing for therapists has changed more in the last 15 years than in the 50 years before that.

• The real difference between how clients found you in 2010 versus how they find you today.

• The four types of buyers in today's market and why are you probably ignoring the most profitable ones.

• How you can keep your therapy practice AND build a coaching business without ethical conflicts.

• Why therapists who resist online marketing are getting left behind while others are scaling beyond six figures.

• What it means to create an "ecosystem" for your private practice instead of relying on one-hit wonders.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

• Therapist to Coach Accelerator program

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

Related episodes you might enjoy:

• Marketing Strategies for Therapreneurs to Get More Coaching Clients [Ep 20]

CONNECT AND WORK WITH CARLY

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Quote:

“The therapists who adapt are the ones winning. They're not just posting and praying. No, they're creating an ecosystem.“ - Carly Hill