How to Find Your Niche & Connect with Your Ideal Clients [Ep 29]
Struggling to figure out how to find your niche as a therapist or coach? In this episode,I’m breaking down the key elements that make up a successful niche, focusing on the sweet spot between your expertise, passion, and market demand.
We’ll dive into why it’s essential to solve specific problems for your clients instead of getting lost in vague, flowery language. I’ll share common fears and mistakes many therapreneurs face when niching down—like prioritizing process over outcomes—and how you can avoid them.
You’ll also learn how to identify a “starving crowd” with urgent needs and how to use market research to understand exactly what your ideal clients are craving.
By the end of this episode, you'll have a clear idea of how to craft messaging that resonates with your audience and hopefully find a niche that not only aligns with your passion but also meets the demands of the market. Let's get started on creating a connection with your future clients!
Topics covered in this episode:
The true essence of a niche for therapists and coaches?
How you can avoid the common pitfalls when choosing a niche.
Why it’s important to focus on solving specific problems.
How to identify and target a "starving crowd".
The most profitable niches for therapists and coaches
Market research prompts that will help you understand your clients' needs
Resources from this episode:
Quote:
"A niche is where your expertise, passion, and market demand intersect." - Carly Hill
💕 Prefer to read along? Head over to the show notes for the full transcript and additional resources
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