2026 Marketing Strategies You Need to Know to Grow Your Coaching Business [Ep 73]

Ready to learn the 2026 marketing strategies that are going to move the needle in your coaching business? The online coaching industry is massive and the demand for support is skyrocketing, but the way we market needs to shift.

In today's episode, I'm sharing three marketing strategies that are actually going to work in 2026. I use all of these in my own business, so I’m not teaching theory - this is what’s actually working. We're diving into the difference between the ‘‘guru formula’’ and the human-led formula. I’ll break down the kind of visibility that cuts through the noise, the type of value that builds real trust, and how conversion happens through actual conversations - not complicated systems.

If you're ready to stop hiding behind tech and start building a coaching business that lasts, this episode is for you!

Topics covered on 2026 Marketing Strategies:

• Why the coaching industry isn’t as “saturated” as people think

• The three 2026 marketing strategies that will actually bring you clients

• Why your funnels aren’t converting even though all the tech is set up

• What visibility truly means when it’s not about followers or going viral

• How to give value without dumping endless free content

• Where conversion actually happens (hint: it’s not in your posts)

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income

• The Coach Intensive

• Enter The Podcast Giveaway for the chance to win one of Carly’s digital products: https://thethrivingtherapreneurpodcast.com/reviews

This episode is sponsored by Berries — an AI-powered scribe tool designed for mental health pros. It’s HIPAA-compliant, private, and makes writing notes so much easier. Just record your sessions (with consent!),and Berries creates accurate, compliant notes for you—so you can stay present with clients and reclaim your time.

🎉 Try it at heyberries.com with code CARLY50 for $50 off your first month.

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💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you!

Quote:

"Visibility is about being more clear, not about being louder.“ - Carly Hill